"The ICE is continuing its commitment to the promotion of Made in Italy, which in the past 50 years has always renewed: from mere indication of geographical origin the expression has become increasingly synonymous with style, quality, innovation for our products and our companies abroad. " This is the comment of the President of ICE, Umberto Vattani illustrating the 2011 calendar of activities planned in consultation with the Ministry of Economic Development for the U.S. market.
"We will be able to make known to North American operators and consumers excellence identifying the Made in Italy in the various categories of products for personal, domestic, industrial food processing and automation. The United States - said Vattani - are the third largest destination of our exports and the first market outside Europe, with more than 6% of our total sales. Our exports - said Vattani - with a value of $ 26 billion in the first 11 months of 2010, registered a substantial growth, particularly in areas with a high content of creativity, research and innovation. "
In 2010 the network of offices in the U.S. ICE has made 229 promotions, investing around € 20 million and has assisted over 4,000 Italian companies, which participated in numerous trade fairs and various trade promotion events. The 2011 show is already very busy with a series of activities ', which are listed below those at the time already' planned.
It starts January 16 with participation in the 36th edition of the Winter International Fancy Food 2011 San Francisco, which will be followed, on 24 January, the Italian Wine Week 2011, the most important event promotion Italian wine abroad, involving more than 400 companies and 5 regions. Will follow in February 's Italian Wine Gala 2011 in New York, Charlotte Informex 2011, dedicated to customized production in the chemical and pharmaceutical industry.
The fashion and accessories has shown positive signs of recovery, particularly in apparel, an increase of 14.9%, and leather products, with growth exceeding 25%. The promotion of the fashion industry with the participation of Italy to the two editions of Winter - New York and Las Vegas - the MRket Trade Show, reserved man fashion clothing. The third stage, the Indianapolis Dealer Expo 2011 will focus on two wheels, a sector quello dei mezzi di trasporto, che vede le nostre esportazioni in crescita del 33%. Il settore del ciclo e motociclo sara’ invece presente con l’ICE alla Interbike di Las Vegas, fissata per settembre.
Nei primi giorni di aprile le case editrici italiane potranno esporre le produzioni editoriali alla NECTFL di Baltimora, fiera itinerante dedicata ai prodotti editoriali per l’insegnamento. A maggio è prevista, inoltre, un’iniziativa nel settore petrolchimico alla Offshore Technology Conference-OTC 2011 di Houston, che ogni anno richiama da tutto il mondo operatori dei settori della perforazione, esplorazione e lavorazione del petrolio e del gas. L’ICE sarà presente a maggio, per the sixth time, the appointment dedicated to building materials and architectural design of the AIA Convention and Design Exhibition, the Pavilion Ceramic Tiles of Italy. The Italian ceramic tile, selected by Confindustria Ceramica, will also be in New York to "ICFF - International Contemporary Furniture Fair May 14 to 17.
will open in June with participation in the Italian Packaging Technology Awards USA, which provides for an agreement between American and Canadian Association of University UCIMA category, specializing in machinery for packaging and packing, and the Bio International Convention in Washington, dedicated to biotechnology. For the agri-food sector, which registered a growth of 10% of our exports, the ICE will organize 'the Italian pavilion at the Summer Fancy Food, which will be held in July in Washington DC. The month of August will be dedicated to the Cosmoprof North America and the summer edition of the Market Trade Show in New York and Las Vegas. In September, ICE will organize a group of leading companies in the field of glass processing machines at the Fair GlassBuild America in Atlanta.
The excellent recovery in the marine sector, with sales in the U.S. market doubled in 2010, will see the participation of ICE, Confindustria with Nautica, the Seatrade Exhibition in Miami, dedicated to the powerboat, and the Fort Lauderdale Boat Show.
The promotion of ICE in the United States for 2011 will continue in November with the PLMA fairs in Chicago and Hotel Motel & Restaurant Show in New York, devoted, respectively, in the field of private label and that equipment and supplies for hospitality. Then again many other actions, not yet scheduled, as usual, will be organized at the request of regional associations, consortia and individual companies. (01/27/2011 - USD / ITNET)
